You’ve probably noticed some changes recently. We’d like to update you on what’s changed and how you benefit from our widget and website optimization tests. If you have any questions, please feel free to reach out to us.
Our primary goal is to connect your audience with unforgettable experiences they’ll love. That’s why we continuously optimize the way we present activities on GetYourGuide widgets and our website. Higher click-through and conversion rates ultimately contribute to more commission in your bank account.
# Optimization tests – 2022 January to March
What we’ve been working on for you
Landing page experience
Many travelers are not committed to booking a specific activity yet when they read your content.
They’re often just exploring all the things they could do in a destination.
Previously, your visitors were landing on a dedicated activity detail page. This is less helpful to explore and understand alternative activities. We tested if showing the tour you’re linking to (highlighted on top) together with other activities increases performance.
Before | After |
| We’re happy to announce that the new landing page experience increased the conversion rate by 5.2%. Thanks to another improvement of how we select the alternative activities presented together with your activity, we were able to increase conversion rate by an additional 3.5%. |
Yes. While we don’t recommend it for conversion rate reasons – we understand that there can be situations where you want to force the visitor to land on the dedicated detail page of an activity. To do so, you can add the following parameter to your affiliate link:
| &mkt_cmp=true |
Here's an example how your deeplink could look like:
| https://www.getyourguide.com/colosseum-l2619/rome-colosseum-roman-forum-palatine-hill-priority-tickets-t127592/?partner_id=xxxxxx&utm_medium=online_publisher&mkt_cmp=true |
Always use our integration tools to ensure that the integration works properly and we’re able to attribute any bookings to your account. After you’ve generated your deeplink, you can add the optional parameter “&mkt_cmp=true” to it.
Safeguard – we protect your income
Every test we run has rigorous statistical monitoring to ensure that there’s no negative impact on any metric like click-through and conversion rate. If we find a negative impact, we stop the test immediately. Thanks to the large volume of traffic we receive, we can determine this very quickly within 24h.