We are committed to providing the necessary tools to help you boost your performance. For this reason, we launched a new widget to help your readers visually understand the availability of the experiences you post about.
With this widget, you can display the availability for any experience in our inventory via a calendar. The calendar will already have grayed out the dates we don’t have available and show the dates the experience has a discounted price.
You will have the ability to choose between a light or a dark color theme:
Once your reader clicks on the book now button, they will be redirected to the activity page where they can continue their booking journey.
How does this widget perform?
The new availability widget has shown promising results, performing beyond expectations. Through a beta-test initiative, we were able to measure the success of this widget, showing an average click-through rate (CTR) of above 5.2% and a conversion rate (CR) of above 2.4%.
With what types of experiences should I use this widget?
The availability widget works best in articles centered around a specific experience. For example, articles about the Eiffel Tower or perhaps an article that helps visitors understand how to travel from and to Los Angeles’s airport.
We have noticed that City Cards and Attractions have performed the best with an average CR of 7.8% and 6.2%, respectively.
When the widget was used on more inspirational or listicle-type articles, most had a CR of under 0.5%. This is most likely due to the lower intent of your reader as they might still be in the early stages of their travel planning journey.
We recommend our activities or city widget for inspiration or list type of article.
Where should I use this widget?
Regarding where to position your widget, we usually recommend it above the fold, as most readers do not go below that.
Sidebar vs. In-text: We do not have a clear answer for this. However, early results show better performance for sidebar availability widgets. Nevertheless, we recommend you test it with your readers and see what works best for your website.
How do I install the widget?
This widget works the same way as our other widgets. Just follow the installation instructions in the widget builder. Or have a look into our How to Series Installing a Widget.
How To Series: Availability Widget
▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬
0:28 What is an availability widget?
0:52 The two versions of the availability widget
1:08 Where do you find the availability widget?
1:15 Setting up the availability widget
1:45 Which type of article works best with the availability widget?
2:25 Where in my post should you position the widget?
2:40 How do you install the widget?
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