SEO for a content creator goes like this - keyword research, steady content creation and a little bit of persistence, right? Not really. We forget here a very important leverage, technical SEO. While looking for specific content about technical SEO for content creators or blogs you will find a lot of resources that can only add to your confusion. Some of them will mix everything and you will end up reading about link building and header structure. And while both tactics could be useful, none of them are truly technical. The rest will write about technical SEO for ecommerce sites or even bigger platforms. To add a little bit of clarity to ever expanding topic, we decided to compile a list of useful articles about technical SEO that could be applied to a blog or a website where the main focus is content creation. Let’s go!
1. Take advantage of Google Search Console
Big part of Technical SEO will involve managing and monitoring the process of crawling, indexing and rendering of your website.
The good news is that all those three processes can be handled through the Search Console, free tool provided by Google.
2. Use entity optimation to organize your site (Content Architecture)
To help Google better understand the topics you are writing about (and ultimately be more competitive to generate more traffic), you need to build a solid foundation and then build content that matches this foundation.
This tactic addresses not only site structure but also makes topic idea generation a lot easier.
3. Employ a simple internal linking strategy
It will help you not only with crawling and indexing, but also will play a role of “glue”, which will bring your content architecture together.
4. Prune the underperforming content
Removing or consolidating underperforming content is as important as adding new one.
Why? Because weak content and pages that see little to no traffic water down the quality of your site.
Have an eye on your Search Console, prune the underperforming content, build content hubs and optimize them by better internal links.
Watch our Senior SEO Manager, Mateusz Halun as he explains the technical tips in more detail: